Singer/artist Amara La Negra has been making a statement since the first season of Love & Hip Hop Miami aired on January 1, 2018. The viewers are able to know more about her and how she is empowering women like her to not give up, never change who you are and most importantly your appearance. She is shining a light on how difficult it is for women who are dark skinned to make it in the entertainment/music industry without being told that they need to change their appearance.
Born Dana Danelys De Los Santos in Miami, Florida, the 27-year-old was raised by a single mother who moved from the Dominican Republic to the United States in hopes to give her daughter a better future. Amara has shared some of her deepest moments on the show on how her mother worked five jobs to make ends meet. She also shared that as a young girl she attended dance classes, took acting classes, modeling and in 1991 she won her first award in a beauty pageant.
Amara is a Latin musician who has made music in the Latin industry and has worked with well-known artists along the way. However, from what we’ve learned from her debut on Love & Hip Hop, Amara is looking into breaking in the American music industry but not without facing hardships from being told that she needs to change her appearance. In a recent interview on the radio station the Breakfast Club, Amara discusses these particular issues.
“We come in so many different shades that it’s like, why is it so hard for people to understand that or accept me? I feel like there’s this standard of beauty that you have to look a certain type of way in order to be pretty, your hair needs to be straight and silky or if you’re Latina you have to look like J. LO…” She also noted, “there isn’t a Latin country that doesn’t look like me.”
On the show Amara seeks guidance from a well-known producer named Young Hollywood. She wanted some insight on how she can make a crossover from the Latin music industry to the American music industry. However, things took a turn when he asked her why her hair is the way it is. He then proceeded to tell her to be less Macy Gray and be more Beyoncé and called her a Nutella Queen.
As you can imagine the internet has been all over this issue and the majority are taking a stand with Amara. Although, she discussed how she was angry, instead she explains how important it is to educate people like Young Hollywood.
Since the show Amara has been on several interviews and continues to bring awareness to the public. She also landed a multi-album record deal with BMG and is the CEO and founder of ALN Clothing line. This goes to show that even after being criticized Amara does not let it stop her and get in the way of her dreams. She explains how she embraces her appearance, sets her self apart and is her own person. The Afro-Latina is empowering women and young ladies to love the skin they’re in and their hair. She notes everyone is different and that’s what makes them unique.
Although, this topic is about breaking in the American music industry this is something that many Latinos and African-American’s encounter. The stereotype continues because people are not properly educated or are single-minded.
To learn more about Amara La Negra you can watch the show Love and Hip Hop Miami every Monday 9/8C on VH1 and or follow her on social media.